Vamps? Worms? Viral Outbreak? Ok yeah, I'm in. I put together a massive campaign to launch the second season of The Strain, and oh man did it launch.
Lets dive in.
– Awards –
My team designed an immersive experience for Xbox dashboards. This experience included a 3D map of the show's key locations in New York City plus environments from the show containing discoverable content throughout.
Another highlight from this exclusively HTML 5 campaign was the award winning feature, "The Master Speaks Through You." Users created a chilling Strigoi whisper for their friends utilizing the web audio API to morph their voice. This feature was integrated into banners and the social campaign.