Most of the ad campaign for Archer:Vice (Season 4) looked something like this. But when deciding what to create for Reddit, I really wanted to throw out the playbook and do something more appropriate for the space.
Somehow I convinced the great team at FX to allocate their Reddit budget to the popular NSFW subreddit r/gonewild while designing custom ads showing our cartoon cast ready to bare all. The results quickly sparked conversation on Reddit, and within 24 hours articles were popping up on Digg, Buzzfeed, Esquire, AV Club, Time Entertainment, and Adweek to name a few. Oh stop internet, I'm blushing.